Can't be everyone
Can't be all Americans
You have to be specific
3 Types of Audience:
1) Lay- casual audience, they don't know more than basic human interest about the topic, no advanced terms, but don't talk down to them
2)Managerial- they have some prior knowledge about the topic and know some terms. They may need back up information and theories reexplained. This group has access to make change.
3)Expert-They know arguments and terms inside and out. They are most difficult to persuade and are well equipped to fight back.
Audience Invoked- conscious decision in argument to write to an audience. Audience you are trying to write to
Audience Addressed- This is the audience that actually reads the argument. Professors and peers are "audience addressed" in this paper, but they shouldn't be the "audience invoked"
Typical Lay audiences can engage on a managerial level.
Audience Invoked tells reader who you want them to be.
We will be writing this paper at the Managerial Level unless your argument is to inform.
We split up in groups and read two similar books in different categories. We drew pictures representing what each reader would look like, being very stereotypical.
Homework:
1)Short Write E-Complete annotation of one source by Friday
A-Quote/paraphrase/summarize info necessary to assignment
B-Analysis of source
C-How you will use this data in your paper
2)Bring in two other sources Friday
*Page 50 in JAC-Constructing Audience Analysis- Will probably be homework for this weekend, you can get a head start but it's not due Friday.
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